THE LIST: A Higher Standard of Real Estate

Why I Created THE LIST

I created THE LIST with one clear goal:
to build a premier real estate brokerage experience—one that simply does everything better.

After more than 30 years as a top-producing real estate professional, I saw a gap in the market. Many brokerages were doing parts of the business well, but very few were delivering excellence across strategy, service, marketing, negotiation, and construction knowledge—all at the highest level.

I wanted to raise the standard.

What THE LIST Is

THE LIST is an exclusive division of Keller Williams and Keller Williams Luxury International, intentionally designed to operate at a higher level.

I took a boutique, luxury-focused real estate company and placed it inside the world’s #1 real estate brokerage, giving our clients the best of both worlds:

• Local expertise and white-glove service

• Global reach, recognition, and leverage

• Unmatched systems, technology, and exposure

This structure allows us to compete at the highest level locally while operating with global power and credibility.

The Model: Toyota vs. Lexus

I often explain THE LIST like this:

Keller Williams is Toyota
The most reliable, proven, and successful real estate brokerage in the world.

THE LIST is Lexus
Built on the same foundation—but everything is elevated.

• Better experience

• More attention to detail

• Higher standards

• More refined service

• More strategic execution

Lexus doesn’t replace Toyota—it enhances it.
THE LIST does the same within Keller Williams.

What Makes THE LIST Different

Luxury isn’t just price—it’s precision, knowledge, and execution.

At THE LIST, we bring:

• 30+ years of elite real estate performance

• Deep construction and build expertise

• Proven negotiation strategies

• Design, quality, and valuation insight

• A psychology-driven approach to marketing and demand

We don’t just sell homes—we understand how they’re built, what makes them valuable, and how buyers think.

Why Our Experience Matters

I’m not just a broker who’s toured homes—I’ve physically built custom homes.
I understand:

• Construction quality

• Structural systems

• Materials and craftsmanship

• What truly adds value—and what doesn’t

That knowledge allows us to:

• Protect buyers from costly mistakes

• Position sellers for maximum value

• Spot opportunities others miss

• Speak confidently with builders, engineers, and inspectors

Experience like this isn’t learned from books—it’s earned.

The Result

THE LIST delivers:

• Higher-level representation

• Better outcomes

• More informed decisions

• A calmer, more confident experience for clients

We don’t aim to be the biggest—we aim to be the best.

In Short

Keller Williams gives us the engine.
THE LIST delivers the luxury ride.

And our clients get the advantage of both.